BRAND GUIDE
Identity guidelines for Bat & Barrel — a community-rooted training facility built by the community, for the community.
BRAND INTENT
What Bat & Barrel stands for
WHAT WE ARE
- ✓Community-rooted — local owners, built for their kids and everyone else's
- ✓Authentic — hand-painted logo on the wall, not vinyl wraps
- ✓Playful but grounded — it's a game, have fun, but respect the craft
- ✓Athletic, not corporate
- ✓Accessible, not exclusive
WHAT WE AVOID
- ✗Corporate "big box" training facility aesthetic
- ✗Money-first messaging
- ✗Over-produced, slick design
- ✗Gimmicks
- ✗Exclusivity signals — this isn't a private club
"If it looks like it came from a franchise playbook, it's wrong."
COLOR PALETTE
Core brand colors used across all materials
PRIMARY COLORS
#1a1a1a
#843127
#6a2820
#a34234
WARM NEUTRALS
#d4c4a8
#e8dcc8
#5c4033
#faf7f2
COLOR ROLES
Black = Primary Dark
Backgrounds, text, large areas
Red = Accent Color
Marks, emphasis, CTAs
Warm Neutrals = Supporting
Tans, leather, cream for texture
TYPOGRAPHY
Font families and their applications
Display Font
BEBAS NEUE
Headlines, signage, hero text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Rules: Always uppercase, letter-spacing 0.05em+
Script Font
Pacifico
Taglines, signatures, playful moments
abcdefghijklmnopqrstuvwxyz
0123456789
Rules: Use sparingly — one instance per surface max
Body Font
Inter
Body copy, UI, captions
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
Rules: Neutral workhorse — never competes with display type
LOGO SYSTEM
Logo variants and their applications
FULL LOGO
Primary logo — signage, headers, hero areas
B-N-B WORDMARK
Apparel, social, medium applications
STENCIL
Favicons, app icons, small marks
SURFACE SYSTEM
The 3-layer model determines how much branding is applied
PRIMARY
"Establish Identity"
- Facility interior
- Website landing
- Core signage
- Staff apparel
- Business cards
SECONDARY
"Signal Identity"
- Flyers & banners
- Event signage
- Email signatures
- Social posts
ENVIRONMENTAL
"Create Atmosphere"
- Photography
- Social imagery
- Background textures
- Invoices & receipts
IMAGERY & TEXTURE
Photography direction and visual treatment
USE
- ✓Real environments — facility, field, equipment
- ✓Athletic context — action, training, gameplay
- ✓Grit, texture, light wear for authenticity
- ✓Warm color grading aligned with palette
AVOID
- ✗Stock imagery that feels staged
- ✗Overly polished/glossy visuals
- ✗Trend-based filters
- ✗Generic sports clichés
WHAT "VINTAGE" MEANS
Familiar
Feels like something you've known
Proven
Established, trusted
Timeless
Won't date itself
Comfortable
Approachable, not precious